01 — Challenge

A health-tech startup that looked like a 2010 clinic website.

Nuvelo Health had developed a genuinely innovative telehealth platform — but their website looked like it belonged to a local GP practice from 15 years ago. Patients arriving from digital ads were bouncing at 81%, and the appointment booking flow required 7 steps.

In a market where trust is everything, their site was actively undermining confidence. They needed a website that communicated clinical credibility and modern convenience simultaneously.

02 — Solution

A patient-first website built for trust and conversion.

We began with a strategy sprint focused on patient psychology — what signals build trust in a health context, and what creates friction. The insight: patients needed to feel both reassured by clinical credibility and excited by the modern convenience Nuvelo offered.

The new site uses a clean, light-forward design language with warm photography of real practitioners, clear service explanations, and prominent trust signals (credentials, reviews, regulatory compliance). We rebuilt the information architecture around patient journeys, not internal org structure.

The appointment booking flow was redesigned from 7 steps to 3, with smart defaults and inline validation. Mobile was treated as the primary experience throughout.

03 — Results

+60% appointment requests. Bounce rate nearly halved. In 45 days.

Within six weeks of launch, appointment requests had increased 60% and the bounce rate dropped from 81% to 42%. The simplified booking flow reduced drop-off at the conversion step by 73%.

Organic search traffic grew 29% over the following quarter as the new site architecture and service pages began ranking for high-intent local health queries.